Celebrating the very best in English tourism
Visitors want outstanding experiences. By championing tourism excellence across England, we helped to raise standards and highlight the very best that English tourism has to offer.
The second annual ROSE awards recognised 100 accommodation providers (including hotels, bed and breakfasts, campsites, holiday parks and self-catering cottages) for their exceptional service and hospitality.
VisitEngland’s Awards for Excellence 2017 showcased the very best in English tourism for the twenty-eighth year running. Nearly 600 applications were received – a record number – as 67 finalists competed for 22 awards. A special, Outstanding Contribution to Tourism award honoured The Premier League for attracting 800,000 match-going visitors who spent £684m in 2014.
We also joined with The Daily Mirror to crown Duane Dibartolomeo, a Miami native turned Norwich chip shop owner, as Tourism Superstar of 2017. Tourism Superstar earned 137 features in trade, national and broadcast media, while MPs and celebrities helped our #VEAwards17 Twitter hashtag generate 11 million impressions.
Keeping standards high
The VisitEngland quality schemes ensure excellence whilst adding value for participants and visitors. A new licence to operate our quality assessment schemes was awarded to the AA in April 2017.
With more than 100 years’ experience inspecting and rating accommodation across the UK, the AA shares our commitment to maintaining common standards and supporting operators. Together, we can help businesses stay up to date with changing consumer demands and expectations and offer better experiences.
More than 11,000 tourism businesses and 11,000 self-catering properties are now covered by VisitEngland Quality Assessment Schemes.