A worldwide tourism network to sell Britain
Offering expert knowledge of international markets and customers, our overseas network is an invaluable resource for destinations and businesses across our nations and regions – providing them with all they need to tap into the inbound tourism market.
Extending our global audience
From Stockholm to Seoul our on-the-ground overseas network and targeted remote activity enables us to identify and maximise opportunities to grow inbound tourism to Britain; in existing markets where appeal is already strong and in newer, buoyant markets with real potential to drive up visitor numbers and spend in the longer-term.
Whether it’s leveraging brand and media partnerships, working in collaboration with local, regional and national organisations, or continually building our market knowledge and insights, our regional teams’ support the businesses and destinations that make up the UK tourism industry, building the value of inbound tourism in Britain.
This work has helped amplify Britain’s tourism proposition, by connecting businesses big and small with the international travel industry, trade and media. With ever-growing insight on a growing portfolio of inbound markets, we’re well placed to provide advice to travel businesses and destinations wanting to attract an increasing number of international customers.
Working closely with overseas travel trade, and the UK travel industry, we’ve continued to enhance the range of national and regional products and itineraries available in trade and operator programmes as well as through OTAs (online travel agents).
Gathering market intelligence on key inbound tourism markets
Providing support and advice to tourism providers across the UK
Acting as a route to market for small businesses
Providing market specific content, retail activities and opportunities