Sharing our expertise to grow tourism
We advise and support Government to ensure that tourism considerations inform policy making. In addition, we provide intelligence and insights into the sector for the tourism industry. In 2015/16 we influenced matters ranging from the protection of natural beauty and rural areas to enhanced collaboration between the tourism and transport sectors.
An ambassador for tourism
We have continued to be an essential advisor to industry and government on matters affecting Britain’s standing as a leading tourism market: enabling international dialogue, improving access to Britain and helping to safeguard our natural beauty. We also ensured that our intelligence on markets and customer insights was widely available: informing Government strategy, and supporting businesses of all sizes. From B&Bs to attractions, retail to pubs and restaurants, national tourism brands to carriers, we were an advisor, supporter, leader and collaborative partner: ensuring that our performance enhanced the results of others.
Supporting the Government growth agenda
In August 2016, Prime Minister, Theresa May. announced the Government’s tourism action plan, outlining new initiatives and measures to boost tourism throughout the UK and spread the benefits across the country.
Demonstrating the Government’s understanding of the importance of tourism to the country and its commitment to improving our competitive tourism offer, the new initiatives include making it easier for visitors to explore the UK using our extensive transport network, flexible apprenticeship schemes tackling the industry’s seasonal nature and cutting red tape for B&Bs. Delivering on this plan will be our focus over the coming months and years.
An advocate for tourism
In 2015/16 we continued to ensure the tourism sector is considered as part of the wider Government agenda by responding to consultations on key issues and challenges affecting growth.
Supported the People to People dialogue between the British and Chinese governments, as well as the new two-year visa scheme for Chinese nationals
Continued to work with UK Visas & Immigration to ensure the British visa system is seen as fair and accessible, and have advised on surface airport access to the UK’s airports with the Transport Select Committee
Advised on matters from rural development to national trails, power lines in National Parks and Areas of Outstanding Natural Beauty to coastal communities