Connecting English suppliers with international event buyers
Our business and events strategy for England builds on all this, drawing on the last seven years of activity to increase the volume of events, delegates and spend in England. At the same time we are working with industry to facilitate product and capacity developments that will improve the competitive position of English destinations.
300 companies met with at IMEX America, up 150% on 2014 and more meetings than ever before
354 buyers hosted at IMEX America, up 70% on 2014
175 new business leads generated at IBTM World
406 buyers registered at our England stand at IMEX Frankfurt
As part of our marketing activity, we attended three global business events exhibitions this year, IMEX America in Las Vegas and Frankfurt, as well as IBTM World in Barcelona where we connected English suppliers with buyers through our England pavilions.
Working with a range of partners including DMOs, conference bureaux and DMCs, we promoted specific opportunities for future meetings and events in England, pushing our key messages and gaining market intelligence. Through our efforts we saw significant numbers of buyers registering and generate high-quality business leads.