Driving demand for events
From trade fairs to conferences, the international business events industry is booming. Already worth £19.2 billion to the UK economy, we’re committed to building its value even further.
Building demand to support Britain’s competitive position
Since 2015 we’ve laid the foundations for an ambitious plan of activity to take Britain’s business events sector to new heights. Co-ordinating campaign partners and industry influencers, while using our connected position across Government and on the Events Industry Board, we’ve developed an approach to position Britain as one of the most desirable business event destinations and increase the impact of world-class business events held here.
Alongside the national tourist boards, destination partners and Britain’s events industry, we want to build overall demand for holding events across Britain, and target international business events that are in the UK’s strategic interest to host. As a result, our work will deliver a measurable and attributable benefit to the UK economy.
Build demand for hosting events across Britain
Target identified international business events aligned to the UK’s strategic interest and support efforts to secure them
Share and grow our insights to improve customer and competitor understanding
Develop strong connections across the UK events industry to achieve these goals
In line with the Government’s business visits and events strategy and the work of the Events Industry Board, we launched a four-year Event Support Programme earlier this year.
Open to Destination Management Organisations (DMOs) or venues and event organisers collaborating with DMOs, the programme provides a range of financial and non-financial support to help win new bids and boost existing events.
From funding and ministerial endorsement at bidding stage, to marketing which increases international delegate numbers, the programme will help secure strategically important events aligned with Britain’s industrial and academic expertise, develop new events, and maximise the economic impact of existing events.