Advanced ambassador engagement workshop

If you have an existing ambassador programme and want to build its value and reach, this workshop will provide you with the knowledge and insights to do so.

What do I get?

  • Discover new approaches to ambassador programmes
  • Practical approaches to increase international association business
  • Practical advice on overcoming challenges faced by existing ambassador programmes

What is it?

This workshop is for businesses who have existing ambassador programmes and are looking to grow them. 

The key areas that will be covered during the workshop include: 

  • Challenges of enhancing existing programmes 
  • How to recruit younger ambassadors
  • Finding opinion leaders
  • How to demonstrating ROI
  • How to developing a programme on a limited budget
  • Whether to take a programme global


The workshop will also look at how to capture the attention of ambassadors, maintain engagement with them and the role they can play in creating new conferences. Association speakers will discuss the advantages and drawbacks of using local hosts.

The workshop will be facilitated by Lesley Williams who worked as Head of Business Tourism for Marketing Edinburgh and currently works as a consultant for GainingEdge on the BestCities Global Alliance account.

Register interest
  • Date:
    6 Dec 2018 10:00 to 16:00
  • Price:
    £75 +VAT
  • Location:
    Farnborough International Exhibition & Conference Centre, ShowCentre, ETPS Road, Farnborough, Hants, GU14 6FD

Contact details

Contact name

Jamie Ades