This workshop is for businesses who have existing ambassador programmes and are looking to grow them.
The key areas that will be covered during the workshop include:
- Challenges of enhancing existing programmes
- How to recruit younger ambassadors
- Finding opinion leaders
- How to demonstrating ROI
- How to developing a programme on a limited budget
- Whether to take a programme global
The workshop will also look at how to capture the attention of ambassadors, maintain engagement with them and the role they can play in creating new conferences. Association speakers will discuss the advantages and drawbacks of using local hosts.
The workshop will be facilitated by Lesley Williams who worked as Head of Business Tourism for Marketing Edinburgh and currently works as a consultant for GainingEdge on the BestCities Global Alliance account.