ABTA Adventure Travel Conference 2019

Keep up with the growing demand for adventure travel and the latest trends.

What do I get?

  • Ensure you are innovating your product offering and marketing strategies
  • Explore key adventure travel trends including health and wellbeing activities, solo travel and cruise expeditions
  • Look at how the travel industry can work together to sustainably safeguard and develop destinations and local communities, and mitigate your business against specific risks

What is it?

The travel industry has seen a rapid growth in the demand for adventure, experience-led and immersive travel experiences. As consumer awareness around sustainable and responsible tourism grows, customers are seeking experiences that resonate with them on a personal level and to connect with local cultures in destination.

ABTA's Adventure Travel Conference will help you to understand, inspire and engage with adventure travellers.
Sessions will cover:

  • Defining the adventure travel industry and understanding the adventure travel consumer
  • Sustainable and responsible travel considerations for adventure products
  • Hot destinations, experiences and activities
  • Product trends – the rise in solo travel, expedition cruising, slow adventure experiences and adventure travel for PRMs
  • Segmenting the adventure travel market and tailoring your marketing
  • Developing content to appeal to the adventure traveller and how to align your brand with the adventure travel industry
  • The role travel agents play in selling adventure travel
  • Adventure travel risk management including over-tourism, global political and economic risks and safety during adventure experiences.

Giles Hawke, Chief Executive, Cosmos, and former Chair, ATAS, will be moderating this one-day conference. He will be joined by marketing and sustainability experts, tour operators and travel agency representatives selling adventure travel products.

abtA
  • Date:
    19 Nov 2019
  • Location:
    Japan House, 101-111 Kensington High Street, London, W8 5SA

Contact details

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