6 million Brits plan a UK trip this Easter equating to £1.5bn in spend

VisitEngland’s latest Trip Tracker Survey today reveals that 6 million Brits (12% of the adult population) are planning an overnight holiday trip in the UK this Easter, with 5 million people (10%) planning on taking an overnight trip in England. This is likely to generate some £1.5bn in tourism spend for the UK economy, £1.2 billion of which will be spent in England.

The Trip Tracker survey carried out on behalf of VisitEngland, the national tourist board by research agency TNS interviewed 1,230 adults aged 16+ across the country.

Key figures include:

  • 12% of British adults ‘definitely’ plan to take an overnight trip over the Easter break in the UK with a further 12%% undecided. (In 2015 those definitely planning an overnight trip were 9%, indicating that more Brits are inclined to travel this Easter than last).
  • Among those who ‘definitely’ or ‘might’ take a trip over the bank holiday weekend, 57% plan to take a holiday or short break, while 51% will visit friends or relatives.
  • As has been the case in previous years, those aged under 35 are the most likely to be taking a trip, as nearly half of them (47%) ‘Definitely’ or ‘might’ take a trip.
  • Parents (50%) are also more likely to be taking a trip than those without children (27%).

Among those undecided on whether to plan a trip here in the UK, 28% are waiting to see what the weather will be like and 26% to see if they can afford it, with the weather looking to be less of a concern this year than last (35%).

Patricia Yates, VisitEngland’s Director of Strategy and Communications says: “Easter is one of the busiest travel times of the year as many plan a break to coincide with the start of warmer weather. It is great therefore that so many people are planning to holiday at home, which echoes the growth we are seeing in both visitors numbers and spend across the country.”

Amongst the list of many things to do this Easter weekend is a visit to Warwick Castle's new Horrible Histories Maze, Longleat Safari Park (which is celebrating its 50th anniversary), Cox’s Cave in the Cheddar Gorge, Somerset; and for children, the gold bunny hunt at Wisley Gardens, Surrey, Easter Weekend at Blenheim Palace, Oxfordshire or Roald Dahl's Tremendous Adventures at Tatton Park, Cheshire. With 2016 being the Year of the English Garden and the 300th anniversary of landscape architect Capability Brown, a visit to the many gardens across the country should also feature top of the list of things to do this weekend.

For more ideas and inspiration for planning a day trip or holiday in England this Easter please visit: www.visitengland.com


Notes to Editors

About VisitEngland’s EasterTrip Tracker Survey

  • VisitEngland commissions online omnibus surveys periodically in order to collect data on the number of GB consumers who plan to take an overnight trip at key times throughout the year. 
  • In this March edition, the survey was carried out on an online omnibus by TNS, with a representative sample of 1,230 adults aged 16 and over in Great Britain. 
  • The fieldwork for the survey took place between 17th and 21st March 2016
  • Trip volumes are based on an adult (16+) population of 60m in GB (Office for National Statistics). 
  • For the full report visit our bank holiday trip tracker page.