2019 marks the 50th anniversary of the Development of Tourism Act 1969 which paved the way for the establishment of the British Tourist Authority (BTA) and the English Tourist Board, now known as VisitBritain/VisitEngland.
Tourism is one of the UK’s most valuable export industries and growing faster than many other sectors.
Worth £127 billion to the economy overall, the UK’s tourism’s industry, worth 9% of GDP and supporting 10% of all jobs, is full of innovators, an industry which spans the country and where small changes have a big impact on our economy. Tourism needs no trade deals and can attract large inbound investment from around the world.
Over the past 50 years, we have been fortunate to witness huge growth and changes taking place in tourism, both in the UK and as a whole.
Throughout that period, our ever-evolving organisation has been continually honing our focus and activities to meet the needs and challenges of the day.
Since 1969 we have been successfully helping to boost the growth of both inbound and domestic tourism through our wide range of activities including marketing and PR campaigns, partnership working with industry and key players, and acting as advisor to Government.