50 years of VisitBritain/VisitEngland

2019 marks the 50th anniversary of the Development of Tourism Act 1969 which paved the way for the establishment of the British Tourist Authority (BTA) and the English Tourist Board, now known as VisitBritain/VisitEngland.

Tourism is one of the UK’s most valuable export industries and growing faster than many other sectors.

Worth £127 billion to the economy overall, the UK’s tourism’s industry, worth 9% of GDP and supporting 10% of all jobs, is full of innovators, an industry which spans the country and where small changes have a big impact on our economy. Tourism needs no trade deals and can attract large inbound investment from around the world.

Over the past 50 years, we have been fortunate to witness huge growth and changes taking place in tourism, both in the UK and as a whole.

Throughout that period, our ever-evolving organisation has been continually honing our focus and activities to meet the needs and challenges of the day.  

Since 1969 we have been successfully helping to boost the growth of both inbound and domestic tourism through our wide range of activities including marketing and PR campaigns, partnership working with industry and key players, and acting as advisor to Government.

50 Years Timeline - 1969 to 1979

A collage of VisitBritain's activities and campaigns from vintage marketing materials from the 1970s
Read our key activities and achievements for 1969-1979

Celebrating 50 Years 1969-2019

VisitBritain and VisitEngland logos with "Celebrating 50 Years 1969-2019" below
2019 marks the 50th anniversary of the Development of Tourism Act 1969 which paved the way for the establishment of the British Tourist Authority (BTA) and the English Tourist Board, now known as VisitBritain/VisitEngland

50 Years Timeline - 1980 to 1989

A collage of VisitBritain's activities and campaigns from vintage marketing materials from the 1980s
Read our key activities and achievements for 1980-89

50 Years Timeline - 1990 to 1999

A collage of VisitBritain's activities and campaigns from vintage marketing materials from the 1990s
Read our key activities and achievements for 1990-1999

50 Years Timeline - 2000 to 2009

A collage of VisitBritain's activities and campaigns from vintage marketing materials from the 2000's
Read our key activities and achievements for 2000-2009

50 Years Timeline - 2010 to 2019

A collage of VisitBritain's activities and campaigns from vintage marketing materials from the 2010's
Read our key activities and achievements for 2010-2019