Markets

Reaching audiences worldwide demands a global presence. VisitBritain works actively in 35 markets across Europe, the Americas, Asia Pacific, Middle East and Africa.

Our Overseas Network

Our Overseas Network Go

In agreement with our strategic partners - VisitScotland, Visit Wales, VisitEngland and Visit London, we operate our Overseas Network as a platform for the five brands and deliver activity in all markets on behalf of these brands and the travel industry.
Europe

Europe Go

According to IPS 2007, VisitBritain's European markets account for 72% of all visits to Britain, 54% of spend and 57% of nights stayed. Find out how you can get involved in marketing in Europe.
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The Americas Go

The region generates 15% of all visits to the UK and 21% of all visitor spend (IPS 2007). Find out how you can get involved in marketing in the Americas.

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Asia Pacific, Middle East & Africa (APMEA) Go

APMEA is the fastest growing region for visitors to the UK. Global Insights forecast APMEA to grow by an average of 9% per year up to 2012. Find out how you can get involved in marketing in Asia Pacific, Middle East & Africa.