Europe

  • According to IPS 2007, VisitBritain's European markets account for 72% of all visits to Britain, 54% of spend and 57% of nights stayed

  • Europe has over 390 million internet users, with very high penetration in the Netherlands (83% of the population), Norway (86%), Sweden (81%) and Denmark (80%) (Source: Internet World Stats)

  • According to IPS 2007, 29% of all visits from Europe were business-related (second to holiday visits at 32%) VFR accounted for 29%

  • There is growing consumer demand for unique experiences in Europe which presents opportunities to promote Britain from a lifestyle and experiential point of view

  • Europe is characterised by an ageing population (with the exception of Russia and Central Europe). However, these people are healthier, wealthier and more active than before

Marketing opportunities in Europe are available in the opportunity search. Select the markets you are interested in from the "Search by Market" area.

For information & advice on VisitBritain activities in Europe please contact:

Nikki Buckley
T: +44 (0)20 7578 1128 
F: +44 (0)20 7578 1001 
E: nikki.buckley@visitbritain.org

Europe

Opportunities

Blankeurope
See our marketing opportunities targeting the European markets