VFR & Marketing Toolkit

In January 2012 we launched the invitation from the British public element of our four-year, £100million GREAT Britain marketing programme. The campaign aims to encourage UK businesses and the UK public to invite their friends, family and past customers based overseas to visit them in Britain during 2012.

We have developed a toolkit to help businesses leverage the campaign. The toolkit is a free resource and includes templates for print advertisements, e-newsletters, posters and digital postcards, through which you can invite people to visit your region of the United Kingdom. 

Research Teaser

Why Visiting Friends & Relatives (VFR) Go

More than one in four visits to the UK from overseas in 2010 were from people who were visiting friends or relatives, that’s 8.4 million visits in total.

E-newsletter Teaser

E-newsletter Template Go

Create your own e-newsletter by customising our 'Share your GREAT Britain' templates. Add your own content, offers and imagery and send to your customer database or other stakeholders.

Digital Postcard Teaser

Digital Postcard Go

Invite your customers, friends and previous guests to Britain. Send them a postcard with your own message and company logo or image.
Poster Landscape Teaser Image

Posters Go

If you would like to print your own 'Share Your GREAT Britain' poster, a selection of artwork is available to use.

Print Ad Landscape Teaser

Print Ad Templates Go

A selection of free templates for print advertisements are available for you to customise with your offers, company logo and brand.
Useful Tools Teaser

Useful Tools Go

We have a number of other useful tools to help you get involved and share your Great Britain.

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Register to download the VFR templates Go

Fill in a short form to register your details which will then give you access to the templates.