Frequently asked questions about marketing your business internationally

Many of the questions you may want to ask us about marketing your business internationally have been asked before, to save you time have a look at some of our frequently asked questions to see if the answer to your query is here.

Our Country Market & Trade Profiles provide in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge. Stay up-to-date with the latest intelligence, trends and insights, learn more about your target market or discover new ones with the help of detailed analysis from our global markets.
Register for VisitBritain News our fortnightly e-newsletter providing you with our latest international market intelligence, partnership marketing opportunities, tourism events and news. Also follow us on twitter - @VisitBritainBiz (www.twitter.com/visitbritainbiz) and join in discussions on our LinkedIn group.

Our opportunity search enables you to choose from our wide range of opportunities, selecting by market, target audience, type of marketing media and cost to reflect your business objectives and suit your budget. Contact our specialist Partnership Consultants for further information.

Here are our three initial steps to international marketing:

  • Know your audience Our Country Market & Trade Profiles provide in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge. Stay up-to-date with the latest intelligence, trends and insights, learn more about your target market or discover new ones with the help of detailed analysis from all our global markets. 

  • Research the opportunities - Our opportunity search enables you to choose from our wide range of opportunities, selecting by market, target audience, type of marketing media and cost (remembering that we have a range of free and low cost opportunities) to reflect your business objectives and suit your budget. You can also contact our specialist Partnership Consultants for further information.

  • Stay in touch -Register for VisitBritain News our fortnightly e-newsletter providing you with our latest international market intelligence, partnership marketing opportunities, tourism events and news. Also follow us on twitter - @VisitBritainBiz (www.twitter.com/visitbritainbiz) and join in discussions on our LinkedIn group.

If you are looking to work with VisitBritain across any region of our overseas network, the Partnerships team in London is your first point of call. We have specialist consultants offering independent advice on marketing British tourism businesses and products in our international markets.

Yes, we offer a number of free and low cost opportunities designed to allow businesses with even a small marketing budget reach our network of overseas markets. Use the opportunity search to look for specific criteria, including low cost (www.visitbritain.org/lowcost-opportunities) and free (www.visitbritain.org/free-opportunities) options.

There are a number of steps you can take to find out more about international marketing and setting up a tourism business:

  • Our website provides practical support helping you to start a tourism business or develop your business further, your Regional Tourist Board (accessible through the interactive map) can also assist with information and advice specific to your local area.

  • Our Country Market & Trade Profiles provide in-depth and enhanced market knowledge from numerous information sources including hard statistics & forecasts, consumer opinions & perceptions, on-territory insights & general market knowledge. Stay up-to-date with the latest intelligence, trends and insights, learn more about your target market or discover new ones with the help of detailed analysis from all our global markets. 

  • Our opportunity search enables you to choose from our wide range of opportunities, selecting by market, target audience, type of marketing media and cost to reflect your business objectives and suit your budget. Contact our partnerships team for further information. 

  • Register for VisitBritain News, our fortnightly e-newsletter providing you with our latest international market intelligence, partnership marketing opportunities, tourism events and news.

Yes, we can provide company names and website addresses for trade and tour operators from our overseas markets to meet your requirements. To request our trade directories simply download a trade list request form and send the completed form to partnerships@visitbritain.org. We will then contact you with appropriate information and advice.

Please note that as of 2007, tighter data protection means that we can no longer provide trade directories with full contact information. 

The Chinese government controls the overseas leisure travel of the vast majority of its citizens through the ADS scheme. Overseas leisure travel is generally only permitted to destinations that have entered into Approved Destination Status (ADS) agreements with China. For these destinations, a one-trip visa is issued and Chinese nationals must travel in a group (of minimum 5 people and escorted by a group leader) according to a pre-arranged itinerary by a licensed outbound tour operator in China. The UK signed ADS in January 2005 and so far over 120 other countries have signed the ADS agreement with China. However, given the significant number of countries with ADS and market developments over recent years, the scheme is now being relaxed and independent travel out of China for various purposes including holiday, VFR and others is on the increase. For more information on ADS please contact Louise Bryce.

UK Trade and Investment (UKTI) is a Government organisation that helps businesses establish themselves in the global market, offering grants for SMEs to attend trade shows overseas.  UKTI funding up to £1,400 is available on a number of VisitBritain events and application forms can be obtained from a partnerships consultant.