Text Size:
Back
Here you can find information on a number of different aspects of business advice. For more specific information regarding marketing to a specific overseas market contact our partnership consultants (email partnerships@visitbritain.org) or if you want basic general information about starting a business in tourism then Business Link (www.businesslink.gov.uk) has a wealth of information.
Find out how to work with VisitBritain and other national and regional tourist boards to market your business internationally.
Segmentation means breaking markets down into a more manageable size, and gaining a precise understanding of different groups of people.
Undertaking a SWOT analysis is a useful way to refresh your marketing. It looks at the Strengths, Weaknesses, Opportunities and Threats facing your company or product.
Although there is plenty of research already available, it’s always good to know more about your customers.