Further Advice

Here you can find information on a number of different aspects of running and promoting a tourism business. For more specific information regarding marketing your business internationally contact our partnership consultants (email partnerships@visitbritain.org) and look at our frequently asked questions. This information is mainly designed for existing businesses so if you are thinking of starting up a business in tourism we suggest you also look at Business Link (www.businesslink.gov.uk).

Choosing your markets Go

There are a number of factors to consider when deciding which international market/s and group/s of visitors to target.

Audiences Go

We market to 4 main audiences: business, consumer, press and tourism trade. Find out more about each audience type.

Business Planning Go

There are a number of useful tools which make business planning and marketing a bit easier. Start off with a SWOT analysis.

Business Support Publications Go

Expert information for tourism providers, businesses and educators.

Regulation and Legislation Go

Stay up to speed with the latest legislations that might affect your business.

Quality Go

The national tourist boards for England, Scotland and Wales all offer tourism quality accreditation schemes for their area. More details are available here.