Further Advice
Here you can find information on a number of different aspects of running and promoting a tourism business. For more specific information regarding marketing your business internationally contact our partnership consultants (email partnerships@visitbritain.org) and look at our frequently asked questions. This information is mainly designed for existing businesses so if you are thinking of starting up a business in tourism we suggest you also look at Business Link (www.businesslink.gov.uk).
There are a number of factors to consider when deciding which international market/s and group/s of visitors to target.
We market to 4 main audiences: business, consumer, press and tourism trade. Find out more about each audience type.
There are a number of useful tools which make business planning and marketing a bit easier. Start off with a SWOT analysis.
Expert information for tourism providers, businesses and educators.
Stay up to speed with the latest legislations that might affect your business.
The national tourist boards for England, Scotland and Wales all offer tourism quality accreditation schemes for their area. More details are available here.
Ensure that your business / product is listed on visitbritain.com and other popular websites that are visits by millions each year.
PR is the most cost-effective way to reach overseas markets. Read our top tips for making the most of the PR opportunities.
We promote Britain internationally, if you are interested in reaching UK residents here are details of your national tourist board.