To increase your reach to consumers we work with third parties such as airlines, ferry companies, rail operators, tour operators, travel agents and non-tourism partners to distribute the online shop platform and the National Tourism Open Platform and their content, accommodation, attractions and events.

Online shop
Some examples of organizations that we have signed distribution contracts with: easyJet • World Travel Market • Eurostar • P&O Ferries •  ExCeL London • bmi

Becoming an official distributor of our online shop or a range of products brings you great benefits:

  • Significant added-value for your overall customer proposition 

  • Increased ancillary income through margin share

  • Customer Service - VisitBritain delivers the e-commerce solution;  manages back-end and provides fulfillment

  • Variety of online solutions integrate effectively with your existing business

To find out how you can become our partner / affiliate please contact ines.verburgh@visitbritain.org or call 0031 20 607 7707 or contact david.childs-clarke@visitbritain.org or call 020 7578 1103

Accommodation, attractions and events
VisitBritain offers a ‘virtual high street’ of 40,000 accommodation products, 13,000 attractions, 6,000 events and over 1,000 destination guides.  Real time availability is also available with price checking and online booking for over 10,000 accommodation providers.  We collate and maintain this comprehensive, information-rich database and make its content is available for distribution both off and online. We have a successful track record in providing comprehensive, high quality national travel product content for the whole of Britain and rich in local detail.  These partners have already benefited from our content: Yell Group • Google • TomTom • All About You •  Weymouth & Portland National Sailing Academy

By accessing our content you can gain these benefits:

  • Increased user traffic and improved website stickiness

  • Develop new income streams that add real value to your primary revenue streams or are a perfect fit for your ancillary revenue strategy

  • Enhance your product by enriching what you offer to your customer

  • Deliver to your business a sophisticated product search engine with a wealth of integrated, deployable tools and real-time checking of availability and prices

  • A flexible package that is tailored to your company’s specific requirements.

To find out more please contact julie.guthrie@visitbritain.org or call 020 7578 1111.

For a list of our current partners, please click on the related link on the left.

Brand partners
We can offer bespoke content solutions to brand partners.  For example we are working with the Yell Group to provide six pages of inspirational content for the Yellow Pages directories across Britain.  We provide bespoke atraction and event content and destination imagery, laid out to an agreed template.  The pages inspire visitors to enjoy what's on their doorstep, in their area and further afield and we are able to provie the tourist boards with a brand and distribution platform.  See an example in the related download.  To discuss your requirements, contact julie.guthrie@visitbritain.org or call 020 7578 1111.

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