Our Objectives

Boxing

Britain is in a decade of exceptional opportunity for tourism marketing. From the Royal Wedding in April 2011, this will continue with the Queen’s Diamond Jubilee and the London Olympic and Paralympic Games in 2012.

The Great Britain You’re Invited marketing programme is our four year marketing programme that aims to take full advantage of this exceptional period of celebration and its targets are underpinned by our 3 key objectives for the 2012 Games.

We're working with government departments and the official tourism bodies for London, England, Scotland and Wales to add value and give support to their activities. Specifically around the Games we aim to:

• Identify opportunities
• Coordinate activities
• Manage relationships

Our year-by-year plan is to:
2010 - Galvanise Britain
2011 - Invite the world to Britain
2012 - Welcome the world to Britain
2013 onwards - Delivering the legacy

If you would like to ask us something about the London 2012 Games, please contact us and we will do our best to answer your query - use the People Finder to find the best contact to help you.