2010 Archive
To read current stories visit the press release page. This is an archive of our 2010 stories. See 2009 or 2011 stories also. Please contact the press team for information about any of the content in this news archive. Please bear in mind that not all campaigns remain current.
If you have a media enquiry, please contact David Leslie (+44 20 7578 1141) or Mark di-Toro (+44 20 7578 1098) for further information.
[London, 23 December 2010] Britain will attract 300,000 more visitors in 2011 as confidence among overseas tourists continues to rise despite global financial uncertainties, VisitBritain predicts today.
[London, 16 December 2010] International holidaymakers who come to Britain overwhelmingly spend their time eating out, shopping and sightseeing according to an in-depth survey of visitors habits by VisitBritain
[London, 15 December 2010] Tourism agency VisitBritain can now officially claim to be the most influential national tourist board on Twitter.
[London, 7 December 2010] Rich tourists still have an appetite for the exclusive luxury experiences that Britain offers despite the economic downturn, according to a new VisitBritain report.
[London 26 November 2010] It’s official - the world’s perfect cup of tea is Earl Grey with milk, no sugar, best enjoyed while dunking a Digestive biscuit and reading a good book, says a VisitBritain survey.
[London, 15 November 2010] The beautifully-made period drama Downton Abbey has transfixed the British nation for months.
[London, 11 November 2010] Hopes that the Olympics will boost UK tourism grew yesterday as a new report showed overseas visitors are remaining astonishingly loyal to Britain
[London, 8 November 2010] VisitBritain has joined forces with Facebook today to launch the world’s first online league table of popular places created by tourists.
[London, 2 November 2010] At a high profile event held beneath the iconic Tower Bridge today, VisitBritain and Samsung revealed the detail behind an exclusive agreement designed to help promote Britain as a compelling destination for tourism for the London 2012 Olympic and Paralympic Games.
[London, 5 November 2010] VistBritain was named ‘’Best National Tourist Board’’ at the British Travel Awards 2010 last night.
[London, 29 October 2010] National tourism agency VisitBritain has soared into the top 30 most popular brands on Twitter.
[London, 20 October 2010] VisitBritain is to review its operations further to keep its Olympic tourism strategy on course after a reduced four-year budget settlement, its chairman Christopher Rodrigues said today
[London, 12 October 2010] VisitBritain welcomed the news today (12 October, 2010) that the UK has retained its high ranking in the league table of the world’s most admired countries, despite economic uncertainty.
[London, 5 October 2010] VisitBritain will join forces with British Airways tomorrow (Wednesday 6 October) to launch a new £1.6 million jointly-funded campaign: “Britain. A different picture around every corner.”
[London, 4 October 2010] Even tough guy Russell Crowe might quake at the thought…
But lucky winners of our prize draw will sit down to enjoy a medieval banquet with the wicked Sheriff of Nottingham!
[London, 23 September 2010] More than three million stage-struck foreign tourists spent £2.8 billion on trips that included going to Britain’s theatres last year, according to a new report from VisitBritain.
[London, 13 September 2010] The number of tourists visiting the UK from the fast-growing ‘BRIC’ economies - Brazil, Russia, India and China – is set to leap, according to a new report from VisitBritain.
[London, 7 September 2010] The number of tourists coming to the UK from the Gulf Region has jumped, according to a new report from VisitBritain.
[London, 20 August 2010] Britain's major museums and galleries earned the country £1 billion in revenue from overseas tourists last year, a VisitBritain survey reveals today.
[London, 11 August 2010] New tips on extending a warm welcome to overseas visitors in the run up to the 2012 Olympics are launched today by VisitBritain, the national tourism agency.
[London, 3 August 2010] Overseas visitors are not put off taking a holiday in the UK by our weather, new research by VisitBritain reveals.
[London, 29 July 2010] Britain’s Monarchy generates well over £500 million a year from overseas tourists, new research from VisitBritain reveals.
[London, 29 July 2010] UK national tourism agency VisitBritain will stage its main international travel trade event in Bangalore next year, it was announced during Prime Minister David Cameron’s visit to the city today.
[London, 23 July 2010] The total value of tourism to the UK is set to rise by more than 60% to £188 billion over the next decade, says an independent report commissioned by VisitBritain.
[London, 14 July 2010]Three million foreign visitors (1) spent a phenomenal £2.3 billion in the UK in 2008 watching and playing sport, according to a new survey by VisitBritain, the national tourism agency.
[London, 07 July 2010] Some of Britain’s largest industrial cities have become highly fashionable international tourist destinations, a surprising new survey reveals.
[London, 16 June 2010] VisitBritain, the national tourism agency, has today (Wednesday) launched a ground-breaking new website that gives customers from around the world a unique opportunity to be inspired to come to Britain.
[London, 14 May 2010] VisitBritain and Embratur have signed an official partnership agreement to increase tourism between the two countries around the London 2012 and Rio 2016 Olympic and Paralympic Games.
[London, 11 May 2010] VisitBritain, the national tourism agency, along with the VisitBritain Partnership, will tomorrow (Wednesday) host the British Gala screening of Robin Hood in Nottingham.
[London, 10 May 2010] As the Barclays Premier League reached a dramatic climax yesterday, Premier League stars have been talking about how much they love playing in the UK and what they like to do in their spare time
[London, 19 March 2010] Celebrating the release of ‘Robin Hood’, the Britain based film epic staring Russell Crowe as the legendary outlaw, VisitBritain and Universal come together to maximise exposure for the film.
[London, 18 March 2010] VisitBritain has joined forces with London 2012’s Nations & Regions Group (NRG) and the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to create a new definitive website for tourism businesses.
[London, 16 March 2010] VisitBritain, the national tourism agency, is encouraging the tourism industry to meet buyers from over 30 international markets at the Best of Britain & Ireland Travel Trade Forum.
[London, 15 March 2010] New research released today by VisitBritain, the national tourism agency, at the start of British Tourism Week forecasts that tourism will be one of UK’s best performing sectors over the coming decade (2010-2020).
[London, 18 February 2010] VisitBritain, the national tourism agency, has today (Thursday) reported a 3% rise in inbound holiday visits in 2009, bucking the global trend.
[London, 25 January 2010] VisitBritain, the national tourism agency, will today, (Monday) launch its highly anticipated ‘Cities’ campaign. The agency has joined forces with British Airways and easyJet to offer low cost flights from twelve countries spread across Europe.
[London, 25 January 2010] VisitBritain has appointed Paul Gauger to help maximise the legacy of the 2012 Olympic and Paralympic media Games around Britain.
[London, 25 January 2010] VisitBritain, the national tourism agency, has unveiled its global Britain marketing strategy at the Department for Culture, Media and Sport, VisitBritain and Visit London Tourism 2012 Seminar in London.