2011 Archive

To read current stories visit the press release page. This is an archive of our 2011 stories. See 2010 or 2009 stories also. Please contact the press team for information about any of the content in this news archive. Please bear in mind that not all campaigns remain current.

If you have a media enquiry, please contact David Leslie (+44 20 7578 1141) or Mark di-Toro (+44 20 7578 1098) for further information.

Social Media

UK Top50 App launched Go

[London, 15 August 2011] New figures released by VisitBritain today show that nearly 20 million overseas visitors used a mobile phone when in the UK during 2010. The findings come as the national tourism agency launched its new UK Top50 places app
Olympics

World spotlight now on Britain for 'one year to go' Go

[London, 27 July 2011] As celebrations to mark the one year countdown to the London 2012 Games kick off across the UK, VisitBritain, the national tourism agency has again emphasised how tourism can contribute to the economic legacy of the Games.
Welcome

VisitBritain launches BritAgent programme Go

[London, 25 July 2011] A new BritAgent online training programme has been launched to help agents around the world showcase thousands of exciting events happening throughout 2012.
Britain You're invited

British celebrities invite the world to visit Britain Go

[London, 20 June 2011] VisitBritain, the national tourism agency, has today unveiled an international TV campaign, featuring globally recognised British celebrities inviting the world to visit Britain.
Joss Croft

VisitBritain appoints Joss Croft Go

[London, 8 June 2011] VisitBritain, the national tourism agency, has appointed Joss Croft as Head of Marketing.
Laurence Bresh

VisitBritain and AMEX 'on the cards' Go

[London, 7 June 2011] VisitBritain, the national tourism agency, has formed a partnership with American Express, to jointly market Britain as a tourist destination.
graph

New USA stats announced in time for Obama visit Go

[London, 24 May 2011] On the day President Obama visits the UK, VisitBritain releases new figures which cement America’s position as one of the most important markets for British inbound tourism
Chinese visitors

VisitBritain Royal Wedding activity Go

[London, 12 May 2011] National tourism agency, VisitBritain, today released initial results of its marketing activity around the Royal Wedding event on 29 April. VisitBritain’s objective was to build on Britain’s enduring appeal – a blend of heritage, pageantry and the contemporary.
Google Trike

Google Street View Awards 2011 Go

[London, 6 May 2011] The Google Street View Awards are a celebration of Britain’s best streets, to be voted for in a nationwide poll supported by VisitBritain
Wimbledon

VisitBritain and Wimbledon team up for doubles Go

[London, 19 April 2011] Wimbledon Lawn Tennis Museum today announced a founding partnership between The All England Lawn Tennis Club, home of The Championships, Wimbledon, and VisitBritain, the national tourism agency.
Museums

VisitBritain to host TripAdvisor content Go

[London, 30 March, 2011] A new partnership agreement now allows VisitBritain.com users to benefit from user-generated content provided by TripAdvisor®, the world’s largest travel website.

Latest News

easyJet and VisitBritain invest £18 million Go

[London, 28 March 2011] easyJet, the UK’s largest airline, has formed a partnership with VisitBritain, the UK’s national tourism agency, to jointly market Britain as a tourist destination over the next four years.
Press Release

VisitBritain recruits dream-team of bloggers Go

[London, 25 March 2011] VisitBritain has launched an innovative UK travel blog VisitBritainSuperBlog.com harnessing the social-media power of 20 of the most influential travel bloggers in the world.
Sandie Dawe

Films continue to draw visitors toBritain Go

[London, 18 March] 40% of tourists say they want to visit locations they see in films
Olympics

VisitBritain completes last year at BOBI Go

[London, 17 March 2011] Laurence Bresh, Director of Marketing at VisitBritain said
Chinese visitors

VisitBritain and Emirates exploit luxury Britain Go

[London, 25 February 2011] VisitBritain has joined forces with the airline Emirates to launch a new high end jointly-funded tourism marketing campaign: ‘Britain. A Tradition of Luxury’, aimed at Britain’s growth markets.
Global media tour

Rodrigues appointed at key time Go

[London, 14 February 2011] Christopher Rodrigues has been appointed to serve a second four-year term as chairman of Britain’s national tourism agency as the industry stands on the brink of its greatest opportunity for years.
VisitBritain logo

VisitBritain refocuses to deliver global marketing campaign Go

VisitBritain, the national tourism agency, has announced its intention to ramp up its marketing activity to deliver a four-year match funded global marketing campaign.
Social Media

VisitBritain create new TV Channel Go

[London, 1 February 2011] VisitBritain, the national tourism agency has formed an innovative partnership with Geocast TV to develop, host and manage its new media site: VisitBritain TV.

Attractions

What foreign tourists want to do most Go

[London, 13 January 2011] Castles and palaces are what overseas travellers want to see most when they come to Britain, according to a new VisitBritain report.