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In this section you'll find additional data and reports about visitors to the UK including what activities they get up to in Britain, and more details about their trip characteristics.
If you are interested in understanding more about visitors from a particular market/country, then take a look at VisitBritain's Market Profiles, which provide a broad and accessible summary of visitors from each market.
Reports and Excel files showing which activities visitors from overseas participated in when they came to the UK.
Find out more about overseas visitors to the UK: first-time and repeat visitors, transport used within the UK, who they are travelling with, how far in advance they decide on visiting the UK, and who visits the UK as part of a multi-country trip.