Find out how welcoming Britain is perceived to be by overseas residents, how welcoming Britain actually is for visitors from overseas, and the importance of delivering a first-class welcome.

• Welcome Topic Profile
  This pdf document provides a comprehensive summary of VisitBritain's research on the subject of Britain's welcome.

• Britain's Welcome to Visitors 2010 
  This PowerPoint slideshow details the how welcome visitors felt in Britain in 2010. It details the findings from questions VisitBritain asked overseas visitors as they departed.