Information about different sources of information that potential visitors use when considering a destination and how reliable they are considered to be along with analysis of what inspires international travel.
Foresight Issue 77
The March 2010 edition of Foresight considered the findings from two VisitBritain sponsored questions included in the Nations Brand Index Survey that asked people in 20 countries around the world about their life priorities and which dimensions of the holiday experience matter most to them.
Foresight Issue 70
The August 2008 edition of Foresight considered the findings of a VisitBritain sponsored question included in the Nation Brand Index survey that asked people in 35 countries around the world what sort of things had influenced or inspired them to visit a country for a holiday.
Foresight issue 61
The November 2008 edition of Foresight investigated what a VisitBritain sponsored question included in the Nations Brand Index survey tells us about the extent to which consumers use different sources of information about holiday destinations and how reliable each source was considered to be.