It could be argued that culture and heritage is the most important part of Britain’s tourism offering as at some point it touches every visitors’ trip to Britain. Culture is the single most important motivation for city trips, although relatively few visitors view themselves as ‘cultural tourists’. However, whilst most wouldn't classify themselves as cultural tourists, research has shown that almost all tourists are interested to learn and experience the culture of the destinations they visit.

Choose from the following options to find out more about the importance to inbound tourism of culture and heritage either through our Culture and Heritage Topic Profile or our numerous other resources that touch on this subject.