There are 10 million High Net Worth individuals worldwide and they are of growing interest to international tourism destinations as their appetite for luxury travel translates into increased visitor spend and thereby, economic growth. Luxury is a key area for VisitBritain and therefore research into the luxury leisure market was conducted to further understand this sector.
Overall Research Summary
A summary covering key findings arising from the main study (i.e. key motivators, barriers, perceptions of Britain, and the decision making process)
Luxury Tourism Trends Summary
A summary of seven trends that were developed through the research to help identify the next big things in the luxury travel market
The research took place in Brazil, Russia and India with separate summary reports available for the findings from each market:
Luxury Webinar
If you missed our recent webinar on luxury you can still see the presentation and watch the webinar. (If you're struggling to watch it then it might be a problem with your browser - internet explorer seems to be the best - it doesn't seem to work too well in Firefox).