Topic Profiles

In our Topic Profiles you will find accessible and comprehensive summaries of market intelligence about a variety of tourism areas.

We are developing this section and will be adding more profiles for additional topics in due course.  If you are looking for information on other topics in the meantime, please refer to the Topics page.

Welcome

Welcome Topic Profile (pdf) Go

Summary of VisitBritain's research relating to how welcoming Britain is perceived to be by overseas residents, how welcoming Britain actually is for visitors from overseas, and it also discusses the importance of providing a first-class welcome for visitors and what can be done to make experiences better.
Culture & Heritage

Culture and Heritage Go

It could be argued that culture and heritage is the most important part of Britain’s tourism offering, as at some point it touches every visitors’ trip to Britain.