VisitBritain's 'How's Business' Survey

VisitBritain runs a US ‘How’s Business’ Survey of the top US travel trade. The report is designed to provide insights into current trends affecting US-UK travel. The report identifies emerging opportunities and threats facing transatlantic tourism as they develop. The report is published quarterly allowing trends to be tracked and monitored over time. Respondents to the survey are anonymous, giving businesses a chance to share experiences and highlight market opportunities without disclosing commercially sensitive data.

To read the latest report, click on the relevant link below:

Q3 2010 (July-September) Published December 2010

Q2 2010 (April-June) Published August 2010

Q1 2010 (January-March) Published March 2010
Q4 2009 (October-December) Published January 2010
Q3 2009 (July-September) Published November 2009
Q2 2009 (April-June) Published in August 2009
Q1 2009 (January-March) Published in April 2009

In addition to the US survey, a similar Canadian survey was launched at the end of 2009. The Canadian edition will run twice a year.

Autumn/Winter 2010- Published June 2010
Spring/Summer 2009- Published November 2009

Canada June-July

Regular On-Territory Reports

These reports provide summaries of the main inbound/outbound tourism statistics, exchange rate fluctuations and other macro-economic indicators that influence transatlantic travel. In addition, they also provide less quantifiable insights gained from our physical presence across the markets- wider consumer trends, media news, competitor destination analysis & reports from key events attended by the team.

To read the latest report for each territory, click on the relevant link below:

2011

USA
January 2011

Canada
January 2011

2010

USA
January 2010

February 2010
March 2010
April and May 2010
June 2010
July 2010
August 2010
September 2010
October 2010
November 2010

Canada

January 2010

February-March 2010
May 2010
June 2010
August 2010
October 2010