In this section you will find signposts to other sources of tourism market intelligence for the UK and its constituent nations.

Each of the National Tourist Boards within the UK provides market intelligence about tourism within their nation.  While the research pages on this website cover a limited amount of information about domestic tourism far more detail is available from individual National Boards. 

If you are searching for tourism market intelligence at a regional level you are recommended to consult individual National Board websites. 

It is important to note that VisitEngland is the lead body for providing detailed domestic overnight tourism statistics not just for England but also for the UK as a whole. 

VisitEngland is also responsible for releasing results from the United Kingdom Occupancy Survey (covering all forms of serviced accommodation) at both the UK and England level.

• VisitEngland (www.enjoyengland.com/corporate/corporate-information/VisitEngland-Research-Insights.aspx)
  Among the resources that VisitEngland provides
  • detailed figures on overnight domestic tourism at both the UK and England level based on the United Kingdom Tourism Survey
  • detailed figures on serviced accommodation occupancy at both the UK and England level based on the United Kingdom Occupancy Survey
  • annual figures on the number of visits to visitor attractions in England
  • quarterly figures on the number of visits to visitor attractions in England based on the England Attractions Monitor
  • Results of surveys of tourism day visits in England
  • Industry assessment of recent performance and expectation for the coming period based on the Domestic Industry Panel
  • A Factbook for tourism in England
  • Findings from ad hoc market research studies, including a number of projects relating to the impact of the ‘credit crunch’

• VisitScotland (www.visitscotland.org/research_and_statistics.htm)
  Among the resources that VisitScotland provides:
  • National facts and figures relating to tourism in Scotland
  • Regional facts and figures for each of VisitScotland’s regions
  • Detailed information about leisure visitors to Scotland from both the UK and other countries including the results of Visitor Experience research
  • Detailed information about business visitors to Scotland
  • Results from VisitScotland’s Industry Barometer survey
  • A quarterly ‘Insights Now’ publication detailing the latest trends and research relating to tourism in Scotland

• Visit Wales (wales.gov.uk/topics/tourism/research/?lang=en)
  Among the resources that Visit Wales provides:
  • Key facts relating to tourism in Wales
  • Detailed statistics relating to the volume and value of tourism in Wales, both in terms of visits by UK residents and overseas residents
  • Results of surveys of visits to visitor attractions in Wales
  • Findings from a five times per year ‘Tourism Business Survey’ that investigates business confidence among Welsh tourism businesses at key times of the year for tourism
  • Findings from research undertaken to investigate visitor satisfaction with all aspects of visits to Wales

• Northern Ireland Tourist Board (www.nitb.com/CategoryPage.aspx?path=2e3c2831-b6cb-4bcd-a276-e0283e5bd203)
  Among the resources that the Northern Ireland Tourist Board  provides:
  • Visitor statistics, including trips from the Republic of Ireland
  • Passengers carried by air and sea to Northern Ireland on a monthly basis
  • A ‘Tourism Barometer’ survey providing a ‘state of the season’ survey of tourism enterprises in Northern Ireland
  • Information on serviced accommodation occupancy
  • Annual statistics on visits to visitor attractions in Northern Ireland
  • Estimates of tourism demand in each of Northern Ireland’s regions

• VisitLondon (www.visitlondonmediacentre.com/facts_figures/)
  Among the resources that VisitLondon provides:
  • Monthly trends reports for tourism in London
  • A quarterly Hotel Development Monitor
  • Details of the London Visitor Survey; a qualitative survey among overseas visitors to London designed to identify the strengths and weaknesses of London as a visitor destination
  • A monthly London Attractions Monitor providing information on trends in the number of visits to visitor attractions

• Isle of Man Government (www.gov.im/tourism/trade/market.xml)
  Among the resources that the Isle of Man Government  provides:
  • Estimates of the number of staying visitors and day trip visits to the Isle of Man
  • Estimates of tourist spending on the Isle of Man

• Jersey Tourism (www2.jersey.com/marketinginfo/index.asp?bhcp=1)
  Among the resources that Jersey Tourism provides:
  • Monthly reports covering staying visitor volumes, arrivals data and room occupancy
  • Details of a Staying Leisure Visitor Survey covering visitor profiles, influences to visit, booking patterns and activities undertaken in Jersey
  • Marketing Plans that bring together information on target markets and their profiles, factors and trends influencing travel and Market Prospects

• VisitGuernsey (www.guernseytrademedia.com/marketingguernsey/facts_figures.aspx)
  Among the resources that VisitGuernsey provides:
  • Facts and figures relating to the Islands of Guernsey’s visitor economy