Insights & Statistics

STA Travel

Here you can find our market intelligence, including the latest inbound visitor statistics, tourism trends, forecasts, analysis and commentary. 

If you cannot find what you are looking for here please use the Other Resources section for details about other sources of tourism market intelligence.


Market Intelligence Report Search Go

The market intelligence report search is a specialist search function for our insights and statistics reports. It helps you find files about a particular category or market.

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Make the most of our insights Go

10 tips on how to get the most out of the market intelligence and insights available through our website.
Latest Insights

Latest Insights Go

Here you will find all of our latest market intelligence, including the latest inbound visitor statistics and research reports.

Press Release

Visitor Economy Facts Go

Here you will find a summary of facts and figures that describe the scale and importance of the UK Visitor Economy.


Inbound Tourism Facts Go

Headline statistics on inbound tourism to Britain including the number of visits from overseas each year.

Inbound Visitor Statistics Go

These pages contain data and information on visits to the UK by overseas residents based on data from the Office for National Statistics' International Passenger Survey.


Domestic Tourism Statistics Go

Domestic statistics are released by each national tourist board, some of this data is collected here for reference.


Reports Go

Links to all the reports we produce about UK tourism, including Market Profiles, Foresight and Trends Update.


Markets Go

Insights and intelligence from key markets around the world for inbound visitors to Britain.


Topics Go

Analysis and commentary on a wide range of topics that impact on tourism, as well as research material about the different market sectors and issues which drive tourism to the UK.


Trends & Forecasts Go

Global and UK tourism trends, including historic economic and demographic data and short- and long-term forecasts.


Other Resources Go

Signposts to other sources of tourism market intelligence.