Insights & Statistics

Alt Albion Campaign

Within this section you can find out about UK tourism trends through both visitor statistics and our regular publications.  As we are not responsible for providing detailed statistical information about domestic tourism only a limited amount of information on this topic can be found here.  However comprehensive information regarding visitors to the UK from overseas is available.

To keep up to date with our insights, research, and statistics sign up for our e-newsletter.

If you cannot find what you are looking for here please use the More Resources section for details about other sources of tourism market intelligence.

We have created a one-page Top 10 Tips PDF guide on making the most of our on-line Insights and Statistics material.

HeadlineTourism

Headline Tourism Statistics Go

Here you will find key headline tourism statistics for the UK.

DetailedVisitor

Detailed Visitor Statistics Go

Here you will find comprehensive statistical information about visitors to the UK from overseas and limited annual information about domestic overnight tourism and serviced accommodation occupancy.

Publications

Publications Go

Here you will find all of our regular publications, including Market Profiles, Foresight, Trends Update and Arrivals. 
 

CountryResearch

Country Research Go

Here you will find comprehensive market intelligence about each market in which VisitBritain has a presence. 
 

SegmentsSectorsIssues

Segments, Sectors & Issues Go

Here you will find analysis and commentary on a wide range of issues that impact on tourism, for example 'Welcome', along with research material that relates to different segments, for example 'Youth' or sectors, for example 'Culture and Heritage'.

Trends&Forecasts

Trends & Forecasts Go

Here you will find information that helps to explain current tourism trends, including historic and forecast economic data by country, exchange rate trends and how the age and gender profile of visitors to the UK compares with the resident population of each country.

MoreResources

More Resources Go

In this section we provide signposts to other sources of tourism market intelligence.