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The Pink Book

Do you know your legal obligations as a tourism business-owner in England? The Pink Book gives clear guidance and practical information on the legislation that affects you, including licences, health and safety, employment and taxation.

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Female receptionist smiling at the camera working on laptop at Hotel check in

Introduction

The Pink Book contains guidance on:

  • Laws and regulations affecting accommodation providers and attractions businesses in England.

  • New and updated legislation that you need to know about.

  • Your responsibilities as an employer and business-owner.

  • Crucial licences and consents, and health and safety laws.

  • Business management and tax rules, for companies of all sizes.

  • Laws regarding discrimination, working hours, GDPR and more.

Purchase the Pink Book

Purchase the Pink Book

For all of the essential guidance at your fingertips, the Pink Book is available as a convenient printed reference book, priced at £11.99 plus postage. 

For all of the essential guidance at your fingertips, the Pink Book is available as a convenient printed reference book, priced at £11.99 plus postage. 

An introduction to the Pink Book Online

The Pink Book Online is the digital version of the Pink Book, the respected publication that has guided tourism business-owners in England. Now in its 12th edition, the Pink Book provides significant support to the tourism sector – and the Pink Book Online is the free, digital iteration of this essential resource.

The Pink Book gives clear guidance and practical information on the legislation that affects you, including licences, marketing, health and safety, management, taxation and much more.

Who is the Pink Book for?

If you run any kind of accommodation or visitor attraction in England – or are involved in managing or advising one – this guidance is for you.

You need to know the legislation that applies to your business. Customers are also increasingly aware of their rights – so compliance helps you to meet their expectations while also avoiding claims, prosecution and fines. For information on laws affecting UK businesses outside England, contact your relevant national tourist board.

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Latest updates

Expertise to guide your business

The Pink Book has supported England’s tourism businesses through countless legislation updates and new regulations. Its guidance and information cover everything from your rights and responsibilities if a booking is cancelled, to the latest laws on discrimination, single-use plastics, minimum wage, working hours and more.

Disclaimer: While every effort has been made to ensure the accuracy of the information contained in the Pink Book, we regret that we cannot be responsible for any errors. The Pink Book contains general information about laws applicable to your business. The information is not advice, and should not be treated as such. Read our full disclaimer.

Licences and consents

Ensure that you have the correct permissions and certification for your business.

If you want to provide any alcohol, you will need a licence. You may need a licence or permit to have gaming machines.

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Woman serving drinks behind the bar in a pub
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You need special licences to allow your guests to access TVs, films and music.

Rowley Farm Holidays

Lounge area at the top of a timber framed building, with exposed ceiling beams, a large leather sofa and wooden coffee table facing a flat-screen TV at Rowley Farm Holidays. Bronze winner of the New Tourism Business of the Year in the VisitEngland Awards for Excellence 2022
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Change of use consent and building regulations may apply if you are starting, changing or expanding your business premises.

VisitBritain/Jon Attenborough

Two women in front of ivy covered wal
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Permission requirements to display exterior signage and how to apply for a brown tourism sign.

VisitBritain/Sam Barker

A man posing for the camera in front of a 'Welcome to Carnaby Street' sign in London.
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Marketing

Regulations covering email and telephone marketing to customers.

VisitBritain/Anastasia Ustenikova

Food truck and direction signs at a festival at Highclere Castle with house behind
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Your obligations under the Package Travel Regulations.

VisitBritain/Llio Angharad

View of a bay with sandy beach and turquoise water with people
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What you can and can’t say when advertising your business, including online review sites.

VisitBritain/Sam Barker

Woman wearing pink hat walking through narrow street
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Customers

Understand your rights and obligations when dealing with customers and the public.

How to advertise your prices within the law and the ban on debit and credit card payment charges.

VisitBritain/Stuart Harper

Close up of human hand writing menu on blackboard
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An overview of booking terms and conditions and selling tickets.

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Family buying entry tickets from a museum reception
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Your obligation to record certain guest details, data protection regulations and CCTV requirements.

VisitBritain/David Clapp

A five bar gate with countryside views across fields
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Your rights when a guest cancels and your obligations if you cannot fulfil a booking.

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Female receptionist smiling at the camera working on laptop at Hotel check in
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When you can refuse a customer and what counts as discrimination under the Equality Act, including age discrimination.

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A shot of a diverse family walking in the countryside.
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Your obligations under the Equality Act 2010 regarding anyone who is disabled, thought to be disabled or associated with someone who is disabled.

VisitBritain/Pawel Libera

Female wheelchair user sat in the garden, reading
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Your responsibility to keep guests’ belongings secure and your right to keep luggage until the bill has been paid.

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Family arriving at the exterior of a Bed and Breakfast home, met by host
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If you provide childcare facilities, there are specific regulations you need to follow.

Isle of Wight Festival

Atmosphere at the Kidzone, Isle Of Wight Festival
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What you need to do if you cannot resolve a dispute with a customer and what to show on your website if you take online bookings.

VisitBritain/Lee Beel

Large stone arched bridge over a flowing river. Sunset
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Food and drink

If your business serves food or drink, learn more about your duties and responsibilities.

If you supply any food or drink, including breakfast, you need to register with your local authority.

Getty Images/Compassionate Eye Foundation/Gary Burchell

A group of people or relatives tasting drinks at a lunch.
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You must tell guests if your food contains any of the 14 major allergens.

Getty Images/Johnny Greig

Caucasian businesswoman in early 40s using laptop to sort out paperwork while sitting at communal table in her health food shop and cafe
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Environmental protection

Whether your business is large or small, sustainable choices make a big difference.

It is illegal to provide plastic drink stirrers and cotton buds to customers and there are significant restrictions on providing plastic straws.

Getty Images/Digital Vision/Klaus Vedfelt

Cropped image of male and female friends toasting drink glasses at bowling alley.
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If you provide coal and firewood for your guests, there are restrictions you need to adhere to.

Nick Linnett Photography

View of the lounge at Horseshoe Cottage Farm, Leicestershire close-up of the inglenook fireplace and tartan patterned sofas. Silver winner of the B&B and Guest House of the Year in the VisitEngland Awards for Excellence 2022
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Health and safety

Essential legislation and guidance to keep you, your staff and your customers safe.

Your responsibilities for the safety of your staff and your legal obligation to complete a health & safety assessment.

VisitBritain/Calvertexmoor.org.uk

Man and boy wearing harnesses and helmets, abseiling
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Your liability to guests and employees, what insurance you can take and whether you need a licence to transport guests.

VisitBritain/Thames Rockets

Screaming passengers on a Thames Rocket speed boat
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Your legal obligations under the Management of Health and Safety at Work Regulations 1999.

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Horseback riders riding through a forest and talking
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How to ensure your staff do their jobs safely, such as employees who use computers.

Crown copyright (2011) Visit Wales, all rights reserved

People wearing wetsuits and helmets paddling down a rapid
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Legionella is classified as a “hazardous substance” and you are required to undertake a risk assessment to protect both your staff and customers.

Getty Images

Couple relaxing in a hot tub overlooking countryside
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Guidance on the use of safety glass, preventing trips and testing electrical products.

City of London Corporation/Antoine Buchet

People walking down the stairs Sky Garden wth the city in the background
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How to ensure you provide safe products for your customers, particularly for gas and electrical appliances.

West Midlands Growth Company

Mother, father and son laughing whilst playing with Lego
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How to manage health & safety for swimming pools and gyms and whether you need a licence for adventure activities.

VisitBritain/Helena Bradbury

A woman stands looking out to a view in the rooftop pool at sunrise
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How the Regulatory Reform (Fire Safety) Order 2005 applies to tourism businesses.

Jake Eastham

A fireplace with a lit fire flanked by two leather sofas with tables. The wall is covered in numerous framed artworks. The Duncombe Arms - Bronze award winner for the Pub of the Year at the VisitEngland Awards for Excellence 2023.
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What legislation applies in relation to the fire safety of furniture.

The Devonshire Arms at Pilsley

Bedroom at the Devonshire Arms at Pilsley, Derbyshire with a grey tartan upholstered sofa and large foot stool in the foreground, matching tartan carpet and floral curtains and matching draped four-poster bed in the background.
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Use our free template to help comply with your legal obligation.

VisitBritain/Andrew Pickett

A young Arab couple relaxing by a fire in the drawing room
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Your legal duty to display a no smoking sign and ensure enclosed spaces remain smoke-free.

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Street in Old Portsmouth, England, UK.
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Staff

If you have employees – whether staff or contractors – this section applies to you.

An overview of the Working Time Regulations and what your employees are entitled to.

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Waiter holding a tray with wine and smiling towards the camera
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The current minimum rates of pay you must provide and who is entitled to it.

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Young woman smiling, behind a counter in a record shop, with the till and card reader in front of her
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Guidance on the Equality Act 2010 and legally protected characteristics.

VisitBritain/Solstock/Getty

A person with Downs Syndrome serving customers in the cafe
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Your obligations regarding maternity and paternity rights, flexible working and parental leave.

Getty Images/SolStock

A multiracial family of four, a mother, father and their two little boys standing Newcastle railway station platform waiting for their train.
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What documents you need to check for workers originally from outside the UK.

VisitBritain/The Pig

Restaurant staff at a training session dressed in uniform standing around a table at THE PIG in Brockenhurst
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The legalities around employing staff under the age of 18.

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Young mixed race woman stood in the hatch of a food truck smiling, ready to serve
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If you employ staff you must provide a pension scheme and contribute towards it.

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Woman waters garden in sunshine, in Eastbourne
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Business management and tax

Know your legal responsibilities and requirements as a tourism business owner.

There are different tax implications depending on your form of business.

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Female Employee working on iPad stock taking in a gift shop
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There are advantages to having your self-catering property treated as a trade business rather than a rental property.

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Happy young woman jumping while holding girlfriend's hand walking on a footpath in London street
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Find out if your business is subject to business rates.

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Woman in apron setting table in a restaurant
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The legal definition of a holiday letting and the legal implications of long term let options.

Pitt Farm Holiday Cottages

View from the balcony at Pitt Farm Holiday Cottage, Devon with a bistro table and chairs set with two novels, tw wine glasses and a bottle of wine with a rural landscape in the background. Bronze winner of the Self Catering Accommodation of the Year in the VisitEngland Awards for Excellence 2022
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Your local authority may class your business as a House in Multiple Occupation, which has increased regulatory implications.

Getty Images/The Image Bank RF/James Osmond

Row of houses along street in Southville, Bristol.
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Legislation concerning private water supplies, charging guests for gas and electricity and commercial waste collection.

Getty Images/Solstock

Group of friends out walking in the lakes crossing bridge in the Lake District
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To qualify for Gift Aid, a business must be a registered charity.

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Young woman entering her flower shop carrying a tray of heather plants
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Further information

Further information

Expert resources for further guidance, additional support and specialist advice

Expert resources for further guidance, additional support and specialist advice