Introduction to Britain's Tourism

View an illustration showing how tourism supports the British economy, and use our interactive map of the structure of tourism in Britain to understand the role different organisations play. For more information about the main audiences read our audiences page in the Opportunities and Advice section.

tourism matters

Why Tourism Matters Go

Illustration and booklet showing the role of tourism in the British economy. Tourism is Britain’s 5th largest industry, our 3rd largest export earner and worth c£115 billion a year.
Britain's Tourism Map

Map of Tourism Organisations Go

Our interactive map allows you to click on different areas of Great Britain to read about tourism in that area, including links to the local tourism body in that location.