We work in partnership with the Government, the industry and our strategic partners in London, England, Scotland and Wales to promote Britain in 35 key overseas markets.
Our network of international offices is supported by our London-based marketing, commercial, research and policy teams, who in turn are backed up by experts in IT, financial management and other essential disciplines.
We also provide UK government with advice on tourism policy and raise awareness of the significance of tourism to the UK economy. We are particularly working towards showcasing Britain and maximising the tourism benefits in the run-up to the London 2012 Olympic and Paralympic Games and beyond.
Our grant in aid received from the Department for Culture, Media and Sport is approximately £32.6 million for 2010/11.
View our film to find out more about our work.
In 2010, Deloiite published a report on our contribution to the visitor economy. As part of the the findings, the report demonstrates that our activity contributes £1.1 billion to the economy and delivers £150 million directly to the Treasury each year in tax take. We also create substantial efficiency savings - £159 million last year - on the public purse. Read the full report to find out more.