VisitBritain is Britain's national tourism agency, responsible for marketing Britain overseas. We work in partnership with thousands of organisations in the UK and overseas and seek to ensure that Britain is marketed in an appropriate way in 35 markets around the world. We also work to promote the tourism industry within the UK itself.

Faced with competition from overseas markets, we have a vital role to play in an important sector of the UK economy. In Asia for example, many European countries are competing for a share of the growing middle classes’ disposable income. We are an organisation that can change the way potential tourists view the UK as a destination, inspire them to visit and help plan their trip.

VisitBritain is funded by the Department for Culture, Media and Sport to promote Britain as a tourist destination. We also work in partnership with the national tourist boards in England, Scotland and Wales to promote an attractive image of all parts of Britain. We seek to provide inspirational, impartial tourism information and gathers essential market intelligence and insights for the UK tourism industry.

View our film to find out more about our work.