2012 offers an unparalleled opportunity to act as a catalyst for accelerating improvements in the quality, services and welcome in Britain as a lasting legacy and a firm foundation for future tourism growth. 

VisitBritain addressses the issue of Welcome through a range of channels; from the GREAT Britian You're Invited marketing campaign, to exploiting digital platforms.

To find out more about these activities and how Welcome impacts the UK’s competitive position please explore the links below. For information about Welcome visas and border controls please return to the ‘Visas’ tab.