On Saturday 27 July, we held a high tea with Karan Johar at the Radisson Blu Edwardian Hampshire, joined by around 40 media.
Besides being one of the most renowned Indian film makers, Karan is also one of our Tourism Ambassadors, so we are quite privileged that he has given up time from his schedule making his next Bollywood blockbuster to join us.
Having filmed extensively across the UK, Karan is familiar with the destination and is a big fan of the shopping, countryside and culture offerings in Britain. He said: “London has always been amongst my favourite cities in the world, be it for shooting my films, taking in the historic sites and architecture or simply relaxing”.
Our GREAT campaign has been exceptionally well received already in India, with ads in papers and magazines, on TV, in the cinemas and we’ve even branded GREAT taxis on the streets of Mumbai and Delhi. We have also been fortunate to have such high profile celebrities such as Karan come on board our GREAT campaign.
For those who have yet to see it, Karan has taken the time to make a film for us, where he talks about what it is that makes Britain so GREAT and why it should be on the destination wish list for travellers from all around the world.