Our four-year global marketing programme

On 5 January 2011 the Prime Minister launched a partnership between VisitBritain and the travel and tourism sector at an event at Downing Street. 

With match funding, we will make up a marketing fund of £100 million, across four years. The four-year marketing programme aims to enhance the UK’s position as one of the world’s leading destinations for international tourism. We intend to deliver four million extra visitors with £2 billion extra spent here by visitors.

Prime Minister

Prime Minister launches our partnership Go

January 2011 saw the Prime Minister launch our partnership with the travel and tourism industry.
Dev Patel

Global TV campaign launch Go

Our international TV campaign featuring globally recognised British celebritities was launched on 20 June 2011. Watch the films and read about the event.

3D Britain

The invitation from the industry Go

September 2011 marked the invitation from the industry, with 3D art installations of some of Britain’s most iconic landmarks and tactical ads rolled out.
GREAT Image Campaign

GREAT Image Campaign Go

On 9 February the Secretary of State launched the £25 million image campaign around the world.