Welcome to Britain

As part of the tourism strategy for 2012 – and beyond – the Welcome to Britain campaign was set up to act as a catalyst for accelerating improvements in the quality, skills and welcome in Britain. The campaign brings together partners from industry, local and national government, and tourism bodies across the UK. VisitBritain chairs the steering group and provides co-ordination and a secretariat.

Find out more about our work on welcome and read case studies using the links below.

Welcome

Background on the Welcome to Britain campaign Go

The campaign is a catalyst for accelerating improvements in the quality, skills and welcome in Britain
Bruce Castle Museum

Bruce Castle Museum, Haringey Council, London Go

In 2009 the museum recorded their highest number of visitors ever – 44,768 – and the team won the Customer Service Team of the Year at the National Customer Service Awards.
Cadbury World

Cadbury World Go

Cadbury World in Birmingham had its busiest year ever in 2009, with 575,000 visitors. Find out why their training and recruitment is key to their success.
Chesterfield TIC

Chesterfield TIC Go

Chesterfield Tourist Information Centre's excellent customer service led to it winning the Gold England for Excellence Award in 2009 for the second time.

Hytte

The Hytte Go

Since opening the four-bedroom self catering cottage, complete with hot tub, sauna and separate fully accessible shower room, the Gregorys have experienced an average 90% occupancy all year round.

Jacobite

Jacobite Cruises Go

Jacobite Cruises is winner of a VisitScotland Thistle award for “The Extra Mile”, find out what they are doing to improve their welcome to customers.
Ledbury

The Ledbury Go

According to the restaurant manager at The Ledbury, the most important qualities in front-of-house staff are passion and a drive to make customers happy.