In all our markets of operation we provide a marketing service to the tourism industry:

• Gathering and disseminating the latest market intelligence and insights
• Developing and maintaining relationships with the media and the leisure and business tourism travel trade
• Providing targeted online travel and tourism information

The diagram above shows the markets in which VisitBritain and/or the nations and regions run campaigns. 

We work with a wide range of partners to promote Britain and its various destinations. In certain ‘familiar’ markets, which are geographically close to and/or already have a good understanding of the UK, activities are led by the agencies for the devolved parts of Britain. In these markets, our role is mainly to provide a platform of marketing intelligence and services which help our tourist board and industry partners directly promote their own destinations and brands. So our strategies and activities for each market depend on the degree to which customers in that market are familiar with Britain.

There are a variety of other areas on the site, which relate to our overseas network, find out more about the directors, and their roles in each region in the Our People section.  If you are interested in research related to our markets overseas have a look at our market and trade insights, and get involved in our marketing opportunities by finding opportunities you are interested in using the opportunity search (www.visitbritain.org/opportunitiesadvice/opportunitysearch/index.aspx).