Patricia Yates has been with VisitBritain since 2005, becoming Strategy & Communications Director in 2007. She is responsible for research, tourism affairs and communications.
Patricia started her career as a journalist working on research and technical publications. She followed this with a long period editing Holiday Which? where she scoped the strategy for and led on all Which?’s research, campaigning and public affairs work in tourism, travel and transport. She also launched and edited the Which? Guide to Hotels for many years.
Patricia is the Chair of TIER – the tourism industry emergency response group - which coordinates the tourism industry messaging at times of crisis and a Fellow of the Tourism Society. She is an observer on the board of the Tourism Alliance for VisitBritain.