Keith joined VisitBritain in 1990 and was appointed Director Overseas Network in September 2008.
He spent 10 years in Tokyo running VisitBritain's Japan operations before returning to Britain to take up the post of Marketing Services Director. In 2002 he returned to Japan to establish our Asia hub and moved to Hong Kong in 2004.
Keith worked as Regional Director Asia Pacific Middle East Africa until 2008 when he assumed the Director Overseas Network post also overseeing the retail side of the company, where we expect to turnover £10 million this year.