Our People

We have around 200 staff working across our network. Our team is drawn from a wide variety of backgrounds from all over the world and offers exceptional breadth of experience. Find out more about our senior team here or search for people by name or function in our people finder. Our current structure charts are available to download below, for other transparency information see the dedicated section.

PDFs of structure charts: Chairman and Chief Executive's Office, Britain Marketing, Strategy & Communications, Business Services, Overseas Network, Americas, Asia Pacific, Middle East & Africa, Europe.

Sandie Dawe

Sandie Dawe, Chief Executive Go

Sandie has overall responsibility for all VisitBritain activity.

Laurence Bresh

Laurence Bresh, Britain Marketing Director Go

Laurence leads the marketing division which focuses on delivering the global marketing campaign.

David Parkhill

David Parkhill, Business Services Director Go

David leads the business services division, which provides a shared service for both VisitBritain and VisitEngland in HR, IT and finance.
Keith Beecham

Keith Beecham, Overseas Network Director Go

Keith leads our international network which operates in those markets that offer the best return and best prospects for Britain.
Patricia Yates

Patricia Yates, Strategy & Communications Director Go

Patricia is responsible for research, tourism affairs and communications.
People

People Finder Go

Find key contacts - you can search by name, job title, job responsibilities or market responsibilities.