Kenny joined VisitBritain in March 2003 as Marketing Director. In September 2005 he became director of Commercial & Marketing Services and this role was extended in October 2008 to cover our distribution activities and the building of shared digital and information platforms for our strategic partners and industry.
Kenny was previously head of marketing for Premium TV (PTV), the sports media division of NTL, and spent three and a half years with British Airways, where he was responsible for marketing its frequent flyer programme.