Laurence was appointed Britain Marketing Director in September 2009.

Most recently he held the position of Regional Director, Europe with strategic responsibility for VisitBritain’s operations in 18 markets. Laurence has worked in senior communications and marketing roles for the last 15 years.

He joined the British Tourist Authority in 2001 and has held a variety of communications and marketing roles within VisitBritain. Laurence started his communications and marketing career at food retailer Safeway Stores plc, and before turning his hand to marketing, was a journalist for London Weekend Television, and several national newspapers.