Sandie was appointed Chief Executive of VisitBritain in May. She joined VisitBritain in 1991 and became director of Strategy and Communications in 1996. Having led VisitBritain’s support of the London 2012 bid, in late 2008 she took on a new role with responsibility for the development of VisitBritain’s strategy to maximise the UK-wide tourism opportunities of the London 2012 Olympic and Paralympic Games.

She has worked in publicity, marketing and press roles in book publishing and tourism, including the Book Marketing Council, the English Tourist Board and the London Tourist Board.

Sandie was awarded an MBE for her services to the tourist industry in the Queen's Birthday Honours in 2008.