Britain Marketing

We work with a range of carriers, industry, brand and public diplomacy partners to deliver inspirational websites, digital content, marketing and PR programmes that encourage overseas visitors to come here - perhaps for the first time - and build their knowledge and understanding of the nations and regions of Britain.

The aim is to firmly secure Britain’s position as one of the world’s top destinations in the face of ever-increasing competition. Of course we are also looking to maximise the tourism benefits of the London 2012 Olympic and Paralympic Games. Find out more about our London 2012 plans.

Britain Brand

Marketing Programme Go

Our marketing programme will enhance the UK’s position as one of the world’s leading destinations for international tourism.
Great teaser

'GREAT' campaign Go

The Prime Minister has unveiled a new initiative to put the ‘GREAT’ back in Britain.
Brand Wheel

Britain Brand Go

Discover more about the three words at the heart of the essence that define Britain as a tourist destination: Timeless, Dynamic and Genuine.

Ben Sherman

Brand Partnerships Go

Brand partnerships are a cost-effective and creative way of enhancing the Britain brand image and achieving our marketing objectives.