Brand Partnerships

Brand partnerships are a cost-effective and creative way of enhancing the Britain brand image and achieving our marketing objectives. By working together with synergistic brands that are communicating to the same target audience, we can extend the reach of the destination message to the consumer and attract new audiences.

Our brand partnership campaigns are focused in the areas of Film, Sport, Fashion and Music.

internationalflags

Find out more Go

By aligning with the right brand partner and developing a mutually beneficial relationship, we can get increased exposure for Britain by utilising our partner’s resources and their network.

Bond

Film Go

With 10 years of experience, we are seen as the number one tourism organisation for the promotion of film tourism.

Premier League

Sport Go

Football is a key trigger for international visitors wanting to come to Britain, with 41% of all potential visitors wanting to attend a football game and 1.2 million people actually attending a football game in 2007.

Ben Sherman

Fashion Go

Extending the reach of the British brand and attracting new audiences can be well achieved by partnering with fashion brands.

Spice Girls promotion in UAE

Music Go

British rock and pop music has been inspiring people around the world for decades with the sounds of The Beatles and the Rolling Stones as well as modern artists such as Coldplay, Kaiser Chiefs and Lilly Allen.