Paid-for media campaigns, loyalty campaigns, on pack promotions, in-store campaigns, PR plus direct and digital marketing campaigns can all be created at relatively little or no cost. By aligning with the right brand partner and developing a mutually beneficial relationship, we can get increased exposure for Britain by utilising our partner’s resources and their network.

Watch a short film about brand partnerships and how to work with VisitBritain.

What can brand partnerships offer us?

• Global exposure for the Britain brand 
• Brand reach to new audiences and new markets 
• Good brand alignment can help with Britain brand positioning 
• Commercial benefit 
• A new platform for the tourism industry and strategic partners 
• Opportunities to develop the tourism product 
• Assistance in reaching our targets e.g. data capture 
• Added value to our overseas networks

What can we offer brand partners?

• Alignment to a globally recognised destination brand 
• Access to our global network and assets i.e. International databases, PR, visitbritain.com 
• Coordination of exclusive competition prizes and special offers for joint marketing 
• We can act as a conduit connecting brand partners to the lucrative UK tourism industry