London 2012 Games

Our vision is for the whole of the UK to benefit from the London 2012 Olympic and Paralympic Games. As the national tourism agency, our mission for the Games is to work in partnership with tourism and non-tourism players to deliver the maximum tourism legacy for our country.

2012 Games Strategy Go

In 2007, the Department for Culture, Media and Sport published 'Winning: A tourism strategy for 2012 and beyond'. Read about their aspirations here.

2012 Games Research Go

Read more about how the London 2012 Games are likely to cause an influx of visitors to Britain after the 2012 Games and how our in-depth research predicts that the tourism gains will be in excess of £2 billion.

Our Objectives Go

Find out more about our objectives and how they fit in with Government's Olympic Objectives and Legacy Action Plan.

Progress and Activities Go

Learn more about VisitBritain's 2012 Games-related activities to date.

2012 Games Brand Guidelines Go

A variety of legislation is in place to protect Olympic marks, words and designs and to prevent unofficial usage. Discover the details of these guidelines.

2012 Games Tourism Seminar Go

Read a summary of the recent seminar and download the presentations.

VisitBritain, the national tourism agency, is responsible for marketing Britain overseas and developing Britain's visitor economy

vision statement

London 2012 Games

2012 Games Strategy Go

2012 Games Research Go

Our Objectives Go

Progress and Activities Go

2012 Games Brand Guidelines Go

2012 Games Tourism Seminar Go

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VisitBritain, the national tourism agency, is responsible for marketing Britain overseas and developing Britain's visitor economy

vision statement

You are here:

London 2012 Games

2012 Games Strategy Go

2012 Games Research Go

Our Objectives Go

Progress and Activities Go

2012 Games Brand Guidelines Go

2012 Games Tourism Seminar Go

Main Navigation

Footer Links