2005 06 Industry Update

- The Olympics decision only one month away - we want your views!
- Overseas Markets Update - your opportunity to be included in the Approved UK Supplier list for China
- Our 'So British' Luxury campaign will be expanding to reach more upmarket global visitors to Britain - be part of it!
- Our popular 'Trends Update' highlights the latest facts, figures & trends affecting tourism to Britain
- Book your space at VisitBritain's Euro and Long Haul Fora for the latest updates from our overseas offices...

**Let us know what you think of our industry website! Email us at industryupdate@visitbritain.org**

http://www.visitbritain.com/ukindustry

- View VisitBritain's progress, priorities and plans for 2005/06 launched on Wednesday 18 May...

- On 6 July we will find out whether London's high profile bid to host the 2012 Olympics has been successful. But what does the bid mean for tourism?
- VisitBritain wants to know whether you think the bid has been good for London's and Britain's tourism industry so far, and the likely impact on your business if London actually wins the 2012 Olympics.
- Send us your views by 13 June at E: OlympicBid@VisitBritain.org

- The enjoyEngland Excellence Awards honour England's outstanding tourism businesses celebrating the people behind the cream of English tourism
- Application forms are now available online for the 2005/06 awards ceremony...

Save dates in June for two major highlights in the SeaBritain 2005 celebrations showcasing national and international naval ships in home waters!
- Royal Navy's International Fleet Review - 28 June
- International Festival of the Sea - 30 June
SeaBritain now has over 800 events and 350 maritime attractions registered all around the UK - have you registered yours yet?

- For news updates from VisitBritain partners in England, Northern Ireland, Scotland and Wales, click on the link below...

- If you are a ground handler/tour operator interested in targeting the Chinese market, this is your opportunity to apply for inclusion in the Approved UK Supplier List!
- The machine-readable passport exemption period for the US will end very soon!
- Book your space to meet with key journalists at two US Meet the Press events in New York and LA
- Reach the Polish travel market by joining us on the Britain stand at TT Warsaw...

- VisitBritain has now launched the 2nd stage of its So British campaign - promoting Britain as a luxury destination
- 200,000 copies of this glossy lifestyle magazine are now in circulation in the US, targeting households with an average income of $300k
- Issue 2 is due out in October 2005 and will be part of an expanded luxury campaign with increased global reach...

- Issued monthly, Trends Update highlights the latest facts, figures and trends that impact on tourism in Britain
- In bullet point format, the report covers eg, weather, operator, economic and tourism news...

- This month's Foresight report focuses on the markets Poland, Czech Republic, Hungary and their future growth potential
- The topic of the month looks at trends in the inbound study market...

- The provisional International Passenger Survey (IPS) data shows that 2004 is the best ever recorded year for the UK inbound tourism both in terms of volume and value. In 2004 overseas visitors made 27.71 million visits to the UK (up 12% on 2003) and spent £13.03 billion (an increase of 10% compared to 2003).
- Provisional summary results for 2004 are now available together with the latest monthly IPS statistics for March 2005...

- 14% of UK adults took an overnight trip in England over the past fortnight, this is a single percentage point increase on the last wave and the same period last year.
- 14% of UK adults are planning an overnight trip in England over the coming fortnight, this is a 2% increase.
- Of those planning an overnight trip over the coming fortnight 31% say they are planning on going abroad, with 55% planning their trip in England.

- View the latest UK Occupancy Survey for serviced accommodation...

- Meet VisitBritain's overseas managers and key London staff at their annual workshop event.
- VisitBritain will be holding the Euroforum and Long Haul Forum on Monday 19 and Tuesday 20 September respectively.
- There will also be separate market update presentations on each of our key regions with a special emphasis on the emerging markets of Poland, Russia, China and South Korea.
- Costs are £95 (plus VAT) per event - includes lunch, refreshments and all Forum documentation...

Tourism Management Institute, in association with VisitBritain and DCMS invites you to its ‘hot topic’ Summer Debate on 7 June to take an in-depth look at Quality issues. Taking place at Birmingham Repertory Theatre, 9.30 for 10am - 4.15pm, the day covers:
- Insights from VisitBritain’s ‘Moments of Truth’ research
- Priorities for the new national Quality Strategy
- Destination case studies
- Managing a Quality Attraction

- Are you considering revamping you brochures, flyers, advertising or other printed material or even commissioning them for the first time?
- VisitBritain’s production unit can help you save money - our bulk buying power guarantees very competitive prices.
- To find out more about the services we offer, or for a brochure, please contact Richard Plumridge on T: 020 8563 3097 or E: richard.plumridge@visitbritain.org

- View key dates for VisitBritain attended or organised events

Don't miss:
- TT Warsaw, Poland, September '05
- Inbound Sales Mission, UAE, September '05
- COSH, Business Tourism Roadshow, Europe Nordic, October '05
- Meet the Press, USA, November '05

Check out our updated list of key contacts at VisitBritain's London head office.

You can also view past editions of VisitBritain's E-News by clicking on the links below...